What people say
I’ve worked on a wide range of projects over the course of my career, both in-house and as a freelance consultant. Here’s what people who
have worked with me say.
“Joanne has been the creative heart of so much of what we have delivered over the years, helping turn our muddled ideas and plans into clear narratives and engaging content.”
Loch Lomond & The Trossachs National Park
“Joanne hit the ground running in her time working with SEPA. She tackled a varied project portfolio which required scoping and research, project management, creative development and content generation. She has both the ability to engage strategically and deliver the operational elements of any project. Highly recommended.”
SEPA
“I asked Joanne to help me refine my business narrative and ensure I was telling a unique, compelling story that would resonate with my target market and help move customers through the marketing funnel, to ultimately increase sales.
“Joanne completely understood the brief. She helped me define audience personas and ensure I was using language that was more in tune with customers.
“The outcomes from working with Joanne far exceeded my expectations. I now have a clear messaging framework, when writing my content for all platforms and a greater understanding of my audience and how I can write a more compelling narrative, that will help to grow my business.”
Trail Goddess
“We had such an enjoyable and productive team day lead by Joanne. She put a huge amount of thought into shaping this event around our communications priorities for 2025.
“When it comes to finding a strategic communications consultant with a focus on achieving actionable outputs that everyone involved plays their part in shaping, then I could not recommend Joanne more.”
MDDUS
“Joanne was a great fit for this project bringing a strong background in communications around outdoor recreation and active travel, as well as her excellent writing and people skills.
“She revamped our website copy and wrote a photography brief to showcase what’s special about TP&E whilst keeping it simple, making it flow better and easier to navigate. We received really positive feedback on this internally and externally and saw improvements in our website analytics.”
Cycling Scotland
“Joanne was a delight to work with - knowledgeable and friendly, incredibly generous with her time. She was curious and interested about our work, which although sounds like it would be obvious, is a valuable asset - it didn't feel like we were just a job, it felt like she really cared.
“Joanne helped plan local and national media coverage as well as the creation of a 2025/26 media plan to support the work of our Engagement Officer - who as a person of many hats was struggling to find the time to put it together herself. She prepped and drafted some evergreen content to supplement the media plan.
“Joanne bestowed some of her expert knowledge on the Caerlaverock team allowing them to go away in the comfort of feeling more confident in their own abilities. We secured media interest from national outlets which we never would have been able to acquire without her.”
WWT Caerlaverock